This is the story how they (we) started SageRock.


You should know the kind of people Sage and Rocky were then and still pretty much are today.

Rocky was a straight A student. 4.0 gpa at Baldwin-Wallace College. (We were both English majors.)

Rocky has always been an overachiever. She is driven and determined. She got an assistant editor job with American Machinist at Penton Publishing right out of college. This was a major accomplishment. Most English majors got jobs at bars, coffee shops or cataloging books at a bookstore… none of those things nearly as romantic as you imagine.

Scoring this kind of job, as a woman in a man’s industry, with no machining experience was a testament to her capability. She’s just that kind of person.

She became an editor, traveled the world researching machining trends and eventually wrote the 20th century review of machining for the magazine. Her research and compilation of 20th century machining is a major contribution to preserving the history of American machining.

Sage has always been a dreamer, a revolutionary-type person. (I’ll stop referring to myself in the 3rd person now.)

I grew up poor, in a single mother home. I give you that point simply because I believe its a key factor in shaping who I am.

I was one of those English majors that became a bartender. I had absolutely no idea what I was going to do with myself when I left college.

I went to school on a music scholarship. I play the cello.

I was just in college to study philosophers, music, art, history and read great books. That’s it. I didn’t go to get a job. I am a romantic, in that sense. I’d probably do it exactly the same way today.

I tried for many jobs and could not get hired by anyone, other than restaurants and bars.

How we chose Web marketing

SageRock was created based on one principle: Sage and Rocky wanted to be together.

We just wanted to spend as much time together as we possibly could.

We came together on Web marketing because Rocky was a top notch technical writer and I was a self-taught Internet technician.

Those skills together were ideal for Web marketing.

Because SageRock was the creation of an overachiever and a dreamer, the values of SageRock have always been focused on a higher level of expectation. We expected greatness.

SageRock wasn’t created out of getting rich quick.
SageRock wasn’t created out of manipulation.
SageRock wasn’t created out of self-interest.
SageRock was created out of love.

SageRock was invented because we wanted to be together. We wanted to do something great. We didn’t want to live the way the rest of the world was telling us we were supposed to live.

And that’s the essence.

We refused to be limited by the traditional rules of what things were “supposed to be.” We questioned all the rules of society. We wanted something better.

SageRock comes from wanting something better. We wanted to create a better place to work. We wanted to create a better kind of service business.

We just wanted to do things better.

Those values are at the heart of everything we do. We stay focused on traffic generation and increasing conversion. We aren’t everything to everybody. We do what we do best and leave the other stuff for other people.

Being better is what we push to be everyday.

And that’s the story of how SageRock came to be.