Usability — Focus groups and labs can be helpful in certain situations, but at SageRock, we believe that nothing paints a more accurate picture of Usability than your own analytics data.
Well tracked and analyzed multivariate and AB testing with ad creative, landing pages, form variations, navigation, web content and pic live zones swap outs, and any other variable elements in your online marketing, will show exactly what works and what does not.
Understanding what to test and the objectives behind each test is not always a simple process. Goals need to be clearly set, tracking needs to be setup correctly and capturing all relevant data, and each testable element need to be properly isolated to avoid murky results. After that test scheduling needs to be setup effectively to capture as much data as needed to make decisions within as short a time frame as possible. SageRock has experience implementing custom test systems and can get it right, right away.
Once it is setup, SageRock can work with your team or fully implement the different versions of template, creative, and content elements necessary for testing. We then run tests as efficiently and orderly as possible, keeping your team in the loop on early results as they happen and issuing preliminary and final findings ASAP.
Once tests are declared complete, SageRock sends immediate, clear and actionable recommendations for follow up tests or new more usable elements for implementation by your internal teams, web partners, or SageRock.
To learn more about our usability services call us at: 330-379-9000 ex 5010