The VR/AR Association Launches Industry Committees for Virtual Reality & Augmented Reality

 

The VR/AR Association (VRARA) is soliciting participation in Industry Committees for Virtual Reality (VR) and Augmented Reality (AR). The committees will work with members and the industry at large to create best practices, guidelines and call to actions for VR/AR verticals.

VRARA is the global industry association for VR, AR and MR, connecting leading solution providers with brands and customers. Members and sponsors include Aisle411, Amplified Robot, ArchiactVR, AT&T, EON Reality, Locus Labs, Finger Food Studios, Mativision, NYU, Orange, Touchstone Research, Trick3D, Samsung, USA TODAY NETWORK, Walgreens and other VR/AR hardware, software, and content companies.

Entering its second year and passing the 100 member mark with 17 global chapters, the VRARA believes it’s time to accelerate smart market growth even further. As such, the association is seeking participation for the following committees:

Digital Health – Join representatives from Meta Co, Mativision, Rafael J. Grossmann, MD, FACS, Shafi Ahmed PhD FRCS, John Nosta and other experts from the industry to work on VR/AR as it relates to medical, healthcare, and education.

VR Experiences, Story Telling and Audiences – Join representatives from USA TODAY NETWORK, A+E Networks, and other leaders to work on a common goal: how to grow the audience for VR.

VR Content Licensing – Join Mark Caplan, recent SVP Global Consumer Products at Sony Pictures Entertainment whom was part of the executive team that established the VR initiative and planning for the company and who served as a West Coast VP of the (LIMA) Licensing Industry Merchandisers’ Association and other experts to help companies navigate in the entertainment space, e.g., digital, content owners, theme parks, merchandise, VR/AR, mobile game companies, to get a better understanding on the movie, TV, comic, and other IP for use in product.

Advertising – Join the 4A’s (American Association of Advertising Agencies), which represents U.S. advertising agencies and other leaders in defining what advertising should or should not be in VR/AR.

Co-Located – Join representatives from NYU’s Motion Capture Lab and other leaders to expand the palette of creative and technical tools for makers in the VR space, engage in discussions around UX and implementation, and build a strong network of practitioners.

Retail & eCommerce – Join representatives from Aisle411 and other industry leaders testing new forms of AR and VR used in-store and out-of-store to enhance and analyze purchase behavior.

Other committees include Public Safety & Emergency Response, Education, Mobile VR, among others.

For more information please visit http://www.thevrara.com

About The VR/AR Association

The VR/AR Association (The VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.

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