So, as you can imagine, we can’t promise to publish your startup story. But we certainly can’t publish it if we don’t know about it.

Use the form below to send us your information.

But please read this as to what will REALLY help increase your likelihood of us looking at your stuff:

(This list is from this article: The Press Release Is Dead — Use This Instead | Mike Butcher)

MOST IMPORTANTLY: THIS MUST BE STARTUP NEWS. 

WHAT IS HAPPENING IN THE NEWS *RIGHT NOW* THAT MAKES YOU RELEVANT *RIGHT NOW*?
(Max 5 sentences)

WHAT IS THE BIG PICTURE HERE? WHAT IS ‘THE STORY’?
(Max 5 sentences)

WHAT IS THE PROBLEM THIS COMPANY IS SOLVING?
(Max 3 sentences)

WAS IT A PERSONAL PROBLEM YOU HAD?
(Max 5 sentences)

DESCRIBE THE GENESIS OF THE PRODUCT?
(Max 5 sentences)

HOW HAS THIS PRODUCT SOLVED THAT PROBLEM?
(Max 3 sentences)

WHAT DOES IT *ACTUALLY* DO?
(Max 5 sentences)

DESCRIBE IT AS IF YOU WERE DESCRIBING IT TO A NON-TECH PERSON ON THE STREET:
(Max 3 sentences)

HOW MUCH TRACTION DO YOU HAVE>
(Real numbers: monthly or daily active users, not downloads or registered)

OK, NOW WALK ME THROUGH THE USER EXPERIENCE:
(Max 10 sentences)

WHO ARE THE COMPETITORS?
(Max 3 sentences)

WHAT ARE THE KEY DIFFERENTIATORS BETWEEN YOU AND OTHER PLAYERS?
(Max 5 sentences)

WHY IS THIS BETTER THAN THOSE OTHER GUYS?
(Max 3 sentences)

HOW DO YOU MAKE (OR PLAN TO MAKE) MONEY WITH THIS?
(Max 3 sentences)

HOW BIG IS THE MARKET IT IS ADDRESSING?
(Max 3 sentences)

WHAT IS THE NEW ROUND OF FUNDING?
(This is not necessary for us. It’s just interesting if you are doing it.)

WHO ARE THE INVESTORS?
(Also not necessary. But if you have it let us know.)

HOW MUCH FUNDING (in $) DOES IT HAVE IN TOTAL?
(And… also not necessary.)

WHAT WILL THE MONEY BE USED FOR?
(If you are getting money it would be cool to know what you are doing with it.)

IF YOU DON’T HAVE FUNDING, WHY NOT? DOES THAT MEAN YOU ARE FUNDING IT YOURSELF? OR YOU ARE BRINGING IN REVENUES? OR YOU ARE STILL LOOKING FOR FUNDING? WHICH IS IT?
(Max 2 sentences)

WHO IS IN THE TEAM?
(Max 3 sentences)

WHERE IS THE TEAM BASED?
(Max 3 sentences)

DO THE FOUNDERS HAVE A COMPELLING PERSONAL STORY IN SOME WAY?
(Max 5 sentences)

WHAT DID THEY DO BEFORE?
(Max 3 sentences)

WHY ON EARTH DO THINK OUR READERS *IN PARTICULAR* WOULD BE INTERESTED IN YOUR STORY?
(Max 3 sentences)

IS THERE AN EMBARGO? IF SO, WHEN DOES THE EMBARGO DROP?

OTHER REQUIREMENTS:

ALL INFORMATION MUST BE SENT IN THE FORM BELOW IN PLAIN TEXT, NO PDFs / WORD DOCS
(Journalists are often mobile and don’t want to download off mobile)

CONTACT DETAILS FOR FOUNDERS – Mobile / Skype / Twitter etc

LINKS TO PREVIOUS RELEVANT STORIES ON THE WEB

*** DO NOT SEND ATTACHMENTS!! ***

LINKS TO PRODUCT VIDEOS

LINKS TO YOUR PROFILES ON CRUNCHBASE

** NO PDFS! **
(The PDF thing is tedious. OK, put the actual release in text AS WELL. Great. But PDFs cludge up my Gmail and they WILL get deleted along with the original email AND YOUR CONTACT DETAILS when I need my Gmail space back. Just do a LINK to the PDF online somewhere. Then you or your PR client can pay for their own PDF storage rather than ME having to pay for it!)

*LINKS* TO PRESS KIT ON DROPBOX

*LINKS* TO SCREEN SHOTS OF MOBILE APP IF RELEVANT

 

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