Everything measured improves. We use services like Site Review and Usability Analysis & Testing to make sure your website has clear calls to action and conversion funneling. Then we measure it all through Analytics Setup, Optimization and Reporting.
“Sage Lewis personally designed my web site, jjplays.com. All of my colleagues and clients have been very positive in their assessment of the site’s look and functionality. Sage then taught me a few tricks for adding content (very easy) and now I can manage most of my own content. He even showed me how to use a little html. In addition, as a member of Webmarketingwatch.com, I have a complete library of how-to videos for everything SEO and beyond. The latest posting on Google Analytics was immediately useful to me for breaking down the content of my site and how it is being used by the public. Both Sagerock.com and Webmarketingwatch.com have vastly enhanced the way my business uses the internet.”
Express site reviews are a great way to quickly get a feel for where your site is from a Web marketing point of view.
This is what you get:
1 hour interactive online consultation.
Interactively review and strategize your site using GoToMeeting software
Provide actionable recommendations that you can put to use immediately
Provide you with a hosted, streaming video of our Express Review
Plus 100% Money Back Guarantee! If you aren’t happy with the work you receive within 2 weeks of getting your Express Site Review, we’ll give you all your money back. Just ask for it and it’s yours.
Here is a testimonial from Michael Kaufman. He comes in about once a year for a general web marketing tune up on his sites.
Usability — Focus groups and labs can be helpful in certain situations, but at SageRock, we believe that nothing paints a more accurate picture of Usability than your own analytics data.
Well tracked and analyzed multivariate and AB testing with ad creative, landing pages, form variations, navigation, web content and pic live zones swap outs, and any other variable elements in your online marketing, will show exactly what works and what does not.
Understanding what to test and the objectives behind each test is not always a simple process. Goals need to be clearly set, tracking needs to be setup correctly and capturing all relevant data, and each testable element need to be properly isolated to avoid murky results. After that test scheduling needs to be setup effectively to capture as much data as needed to make decisions within as short a time frame as possible. SageRock has experience implementing custom test systems and can get it right, right away.
Once it is setup, SageRock can work with your team or fully implement the different versions of template, creative, and content elements necessary for testing. We then run tests as efficiently and orderly as possible, keeping your team in the loop on early results as they happen and issuing preliminary and final findings ASAP.
Once tests are declared complete, SageRock sends immediate, clear and actionable recommendations for follow up tests or new more usable elements for implementation by your internal teams, web partners, or SageRock.
Analytics Setup, Optimization and Reporting.
Analytics — The process of analyzing traffic volume, behavior, and conversion
Through the analysis of traffic volume, behavior, conversion, and interaction within a site, it is possible to accurately and effectively optimize an online marketing campaign to be tailored to targeted audiences.Studying financial Return-on-Investment (ROI), non-financial conversion goals, and Web site usability through server log file analysis is a service we insist every SageRock client implement and pursue with or without our guidance; it measures the success and justifies the expense of all online marketing efforts.
Statistical Tracking Setup
Statistical tracking verifies or denies everything you do with your Web site through gauging visitor volume and behavior, making it an essential component of a campaign if you want to understand how Web marketing performs for your site.Using third party software best suited for your needs, SageRock will work with your IT department or developer to set-up statistical tracking if you do not currently have adequate tracking capability.Having a solid statistical analysis component will allow you to evaluate the success of all your marketing efforts.Web site statistics are more accurate and informative than any statistics available in other media, removing the guesswork out of how to best market your site.
Statistical tracking is only as good as the reports generated and analyzed to help tailor and perfect a campaign.After installing your site’s analytics program, SageRock will generate comprehensive reports that analyze the site’s most-wanted responses, traffic entry points, paths through the site, stickiness-to-page view ratio, and conversion rate data, with search engine positioning reports also included.Depending on your preference and campaign needs, SageRock will meet on a regular basis to discuss and analyze the results and make recommendations for your campaign strategy and site usability.